I’m a creative problem solver with a passion for using media and messaging in ways that truly matter. As a blue-sky thinker and storyteller, I love pushing boundaries and crafting meaningful experiences that resonate. Helping others bring their stories to life and create something magical is what drives me. I'm currently available for freelance and contract collaborations, ready to dive into exciting new projects.

Most recently, I served as Creative Lead at Capiche, where I led a talented design team in creating captivating, client-focused experiences. My role encompassed high-level campaign strategy, art direction, and overseeing projects across diverse industries. From cyber security to integrated digital solutions for the Ministry of Education, and even health and safety for industrial environments, I’ve had the opportunity to explore a wide range of fields. I also played a key role in leading our design and development teams, mentoring junior designers, and nurturing team growth.

Before returning to Wellington in 2016, I spent six years in beautiful Switzerland as Senior Global Designer for SKINS International. It was here that I married my love for sports with creative innovation, developing campaigns for six international markets. This experience sharpened my ability to blend strategic thinking with creativity on a global scale.

Since my return to Wellington, I’ve had the privilege of collaborating with local businesses like The Village Goldsmith, Makers of Architecture, and Fargo Travel, helping them tell their stories and bring their brands to life with purpose and flair.

What sets me apart is my ability to forge meaningful connections and create impactful work across diverse industries and people. As a detail-oriented, creative thinker, I’m always exploring innovative ways to expand ideas and push creative boundaries. My strong communication and leadership skills have enabled me to manage both projects and people effectively, helping brands stand out in a competitive marketplace.